For all of the great prospects — the Good Fits — there are always those you don’t want as customers. These are the Bad Fits, and avoiding them should be an important goal for every small business owner.
Types of Bad Fits
Bad Fits aren’t bad people or bad companies — they’re just not right for YOU, for one reason or another.
Bad Fits typically fall into one of these categories:
Sometimes prospects don’t know what they want, and only discover it’s not what you offer after asking you a million questions. Sometimes they’re just digging for information with no intent to purchase from you. These prospects simply waste your time — and for most of us, that’s something in short supply anyway. [Read more…]