“I need to connect with more prospects, and get them to buy.”
Selling is one of the biggest challenges for small business owners. Getting in front of enough viable prospects, engaging with them and convincing enough of them to buy are difficult even under the best of circumstances.
Many owners avoid selling, hoping to avoid the wasted time, the rejection, the frustration. Or they worry endlessly about whether their pitch is short enough, compelling enough — good enough.
But what most don’t realize is that the problem lies much deeper than the characteristics of your sales pitch.
The real cause of slow sales happens long before your pitch.
The real problem is that you don’t understand the problems that your prospects are trying to solve.
The real problem is that you don’t know where to find your ideal prospects.
The real problem is that you don’t understand where they’ve already gone for help, and why it hasn’t worked for them.
The real problem is that your content, marketing and sales efforts are full of vague jargon that your prospects don’t understand.
The real problem is that you don’t really know why a prospect would be excited about working with you.
The real problem is that you don’t understand the objections they’re going to have, and how to overcome them.
For many small business owners, a poor pitch is only a symptom. The real problem is a lack of clarity about your target audience.
Find your Audience Axis
Understanding your ideal audience will radically improve your ability to appeal to your ideal prospects. And it will transform how you think about selling your work.
You’ll understand your ideal customers and can demonstrate that you’ve built your business around solving their most frustrating problems.
You’ll know where to find them right when they’re looking for help.
You’ll be able to recognize perfect prospects right away, and deliver a concise message about your work that makes them wonder how they’ve managed without you.
You’ll know what objections they’re likely to have, and how to respond to them.
I call this finding your Audience Axis.
And it’s something YOU can learn how to do, for YOUR business, and aligning with YOUR goals.
Let’s get started!
Are you ready to develop a compelling pitch that will be irresistible to your ideal customers?
Are you ready to feel comfortable, confident and polished when you are asked about your work?
Terrific! Let’s do it!
Step 1: Read my free ebook, “Stop Selling. Start Solving.”
This short read will give you a sneak peak at a mind-blowing, simple and powerful approach to discovering and defining your ideal audiences.
Step 2: Take my online course, “Find Your Audience Axis“.
It offers five simple steps to identifying your ideal audience.
Each module will take you about 15 minutes to watch, and then you’ll have some homework to do. It’s manageable, it’s fun, and you’ll finish with a new perspective about your business, and new clarity about what you’re doing and who you’re doing it for.
You’ll learn a straightforward approach to developing a compelling pitch for any of the ideal audiences you choose to serve.
You’ll also join a lively community of amazing people using this same approach to find their ideal audiences and redefine what they do every day.
Give it a try, and give your business its best chance to succeed.
I’d love to have you join us.