You’re a multipotentialite. You’ve done tons of things in your long career, you’re great at pretty much ALL of them, and your audience needs every single one.
But you’ve heard me preach about the power of focus, and the importance of identifying a small number (like three or four) problems that you want to solve, and crafting all of your marketing and sales efforts around those problems.
And it’s just not adding up for you.
“But wait!”, you cry in anguish. “How can I choose just a few problems to focus on? Can’t I just help with all of them?”
Not if you want your business to grow.
Do Less to Do More
This sounds counterintuitive to many small business owners, but to grow your business, you need to do less. And you won’t get there if your approach is, “I do tons of stuff, just let me know what you need and I’m probably going to be able to help you.”
Like it or not, you need to FOCUS. Here’s why choosing a few key problems to focus your marketing is so critical: [Read more…]