Of course, writing is hard. Making videos is hard. Doing a podcast is hard.
But for many of us, identifying what to write about, or make a video about, or discuss on our podcast is just as frustrating and daunting as the actual development of the content itself.
I struggle with this too.
Audience Axis is a relatively new venture for me, and providing helpful content is going to be critical in getting it noticed by the people I want to reach. My blog is a core component of my content strategy.
But it’s not always easy for me to stay focused and consistent when it comes to developing content, given all the other stuff I’ve got to accomplish in a given week.
Thankfully, with some help from a friend, I’ve developed a process that has been very effective for me in getting focused about topics, generating new ideas and keeping my writing plans organized.
It’s not only made it easier to determine what to write, but it’s made the whole process much more fun and less stressful.
Here’s how it works. [Read more…]