Connect with Your Ideal Prospects

Once you know who your ideal audiences are, you've got to place your business right in their path when they're looking for solutions to their problems.

This can be especially tricky if they think the solution to their problem is something else, or if they don't know about your solution or how it can help them.

Your understanding of your prospects is the foundation of finding them, sparking their interest and engaging with them with content they find relevant and helpful.

Building a Painless Post Process

August 12, 2016 By Susan Baier

Regularly producing helpful and engaging content is essential to increase the visibility of your work and engage the prospects you want to reach.

Of course, writing is hard. Making videos is hard. Doing a podcast is hard.

But for many of us, identifying what to write about, or make a video about, or discuss on our podcast is just as frustrating and daunting as the actual development of the content itself.

I struggle with this too.

Audience Axis is a relatively new venture for me, and providing helpful content is going to be critical in getting it noticed by the people I want to reach. My blog is a core component of my content strategy.

But it’s not always easy for me to stay focused and consistent when it comes to developing content, given all the other stuff I’ve got to accomplish in a given week.

Thankfully, with some help from a friend, I’ve developed a process that has been very effective for me in getting focused about topics, generating new ideas and keeping my writing plans organized.

It’s not only made it easier to determine what to write, but it’s made the whole process much more fun and less stressful.

Here’s how it works. [Read more…]

Fishing for Fun and Profit

June 12, 2016 By Susan Baier

Imagine, for a moment, that you’ve decided to forsake the fluorescent-lit world of grocery stores, Costco and the like, and instead have elected to feed yourself and your family from the bounty of God’s green earth, without any food stamps, coupons, resellers, distributors, packagers, corporate boardrooms or franchisees getting in the middle of the process.

Your friends think you’re crazy, your spouse is considering divorce, the larder is empty and the kids are hungry.

Welcome to small business ownership.

At any rate, you’ve elected to seek out fresh fish for dinner. And not just any fish — you’re going for rainbow trout. Easy to clean, flavorful and will fit into the single cast-iron skillet you held back when you sent everything else to Goodwill and moved into that little cabin in the woods.

No other fish will do.

You have a few different options:

1) You can park yourself in a deck chair on the nearest sidewalk with a sign that says “I want rainbow trout” and wait for one to show up.

This is you if all you’ve done is build a website for your business. You’ve made a sign. Congratulations. Now pack up your deck chair and go home. No fish today. [Read more…]