Why bother looking for an “ideal” audience?
Regardless of industry, business owners often struggle with similar challenges.
“I need more customers.”
“I need to figure out what my competition is doing.”
“I never know what to write about on my blog.”
“I need more referrals.”
“I have to close more deals.”
“I need to get more of the work I really like to do.”
With everything a small business owner needs to do, “Find my ideal audience” might not seem like a priority. But here’s the ugly truth:
Failing to understand your ideal audience can kill your business.
#1: You can’t engage.
You don’t know how what matters to the people you’re selling to, so you can’t be sure what to offer and how to talk about it.
#2: You can’t close.
You don’t know how to find your ideal prospects, and you don’t know what to say to them when you do, so your sales efforts fall flat.
#3: You’re miserable.
You get sick of doing the wrong kind of work for the wrong kind of customers — so you give up.
Understanding your ideal audience changes EVERYTHING.
- You’ll know where to find prospects who are desperate for the help you offer.
- You’ll know what your ideal customers want, so you’ll know what to say to get them excited about your business.
- You’ll know who your competition really is, so you can explain why your solution is better.
- You’ll know the objections and questions prospects will have, so can respond to them and close the sale.
- You’ll know how to spot the wrong prospects, so you’ll stop wasting time and money on them.
- You’ll know how to start getting more referrals for the right kind of work, so your pipeline stays full and you stay happy.
You can figure out the perfect customers for your business.
The Audience Axis approach is a process you can learn to use, today and every day in your business from now on, to understand, refine and reach your ideal customers.
It’s a process anyone can learn — even if you don’t know the first thing about marketing.
It’s an essential skill for every small business owner.
You can do this. And we can help.
Many small business owners struggle to describe their best prospects. Focusing on demographics (gender, age, income) or business characteristics (industry, size, job title) often don’t seem to provide much insight. But ignoring the problem only leaves you stuck taking whatever work comes in the door, struggling to find prospects and connect with them.
For many small business owners, selling is the most frustrating aspect of running a company. The entire process, from identifying the right prospects to finding and engaging them and then making the sale, can seem daunting. But many of us struggle unnecessarily simply because we don’t really know who we should be selling to, and what will make them interested in us.
Wish you could get better referrals, better prospects and better work, and enjoy your business more?
Running a small business is hard. But working with prospects you don’t like, on projects that aren’t a good fit, makes it even harder. Many owners feel like they’re powerless to change the direction their business is going — but that couldn’t be further from the truth.